Dr Georgios Tsimonis

Job: Lecturer in Marketing (VC2020)

School/department: Faculty of Business and Law

Address: De Montfort, University, The Gateway, Leicester, LE1 9BH

T: 0116 257 7930

E: georgios.tsimonis@dmu.ac.uk

W: www.linkedin.com/in/georgiostsimonis


Personal profile

In 2016, I joined De Montfort University as a Lecturer in Marketing (VC2020).

Currently, I hold a PhD in Marketing from Athens University of Economics and Business, Greece, along with studies in Economics (BSc) at University of Thessaly, Greece, and Management (MSc) at Staffordshire University. My previous teaching experience includes delivering lectures on Digital Marketing, Social Media, and Research Methodology and Quantitative Methods at Athens University of Economics and Business at both undergraduate and postgraduate programmes. In the past, I have also worked as a Research Assistant on various projects at Athens Laboratory of Research in Marketing (A.LA.R.M.).

My research appears in ABS listed marketing journals such as Marketing Intelligence & Planning and the International Journal of Quality and Service Sciences, while my work has been also presented in various International Marketing conferences such as the Academy of Marketing Conferences, and AMA SERVSIG.

Research interests/expertise

Digital Marketing, Social Media Marketing, Relationship Marketing, Consumer Behaviour, Services Marketing.

My main current research interests are in the fields of Digital Marketing, Consumer Behaviour, Services Marketing, and Relationship Marketing. Within these areas, my research focuses mainly on studying social media as a relationship-building tool for brands and examining consumers’ perceived benefits and the costs from engaging in long-term relationships with brands through various platforms of social communication. This research allows to unveil how new digital media and Web 2.0 technologies impact company performance and strategies. Also, understanding the societal role and implications from the explosion in the use of social media is a side yet very interesting benefit this research can produce. At present, my portfolio of publications from this research includes papers presented in international marketing conferences as well as peer reviewed journals from the ABS list.

Areas of teaching

Research Methods, Creative Brand Strategy


PhD in Marketing, Athens University of Economics & Business, 2016

Management MSc, Staffordshire University, 2008

Economics BSc, University of Thessaly, Greece, 2006

Courses taught


Conference attendance

Tsimonis, G. and Dimitriadis, S. (2014), “Consumer-Brand Relationships in Social Media”, Academy of Marketing Conference 2014, Bournemouth, UK.

Tsimonis, G. and Dimitriadis, S. (2014), “Relational Benefits & Costs in Social Media Brand Pages”, AMA SERVSIG, Thessaloniki, Greece.

Tsimonis, G. and Dimitriadis, S. (2011), “Brand Pages on Social Media. What for? Exploratory evidence from digital marketing managers”, 3rd Biennial International Conference on Services Marketing, Çeşme, İzmir, Turkey.

Santouridis, I., Trivellas, P. and Tsimonis, G. (2011). “Using E-S-Qual to Measure Internet Service Quality of E-commerce Websites in Greece”, 14th QMOD conference on Quality and Service Sciences, San Sebastian, Spain.

Dimitriadis, S., Tsimonis, G. and Koritos, C. (2010). “Do Relationship Building Websites Pay Off? An Investigation Of The Role Of Relational Benefits And Costs Within An FMCG Context”, Academy of Marketing Conference 2010, Coventry, UK.

Chatzopoulou, E. and Tsimonis, G. (2010). “Shopping Malls: Just Another Shopping Place? The Case of Physical Environment Quality”, Academy of Marketing Conference 2010, Coventry, UK.

Dimitriadis, S.  and Tsimonis. G. (2009), “Exploring the relative importance of customers’ perceived relationship benefits and costs in the context of an e-service”, 2nd Biennial International Conference on Services Marketing, Thessaloniki, Greece.

Recent research outputs

Tsimonis, G. and Dimitriadis, S. (2014), “Brand Strategies in Social Media”, Marketing Intelligence & Planning, Vol. 32, No. 3, pp. 328 – 344. http://dx.doi.org/10.1108/MIP-04-2013-0056

Santouridis, I., Trivellas, P. and Tsimonis, G. (2012), “Using E-S-QUAL to measure internet service quality of e-commerce web sites in Greece”, International Journal of Quality and Service Sciences, Vol. 4, No. 1, pp. 86 – 98. http://dx.doi.org/10.1108/17566691211219751

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