Dr Francesca Morosi

Job: Lecturer in Marketing

School/department: Leicester Castle Business School

Address: Leicester Castle Business School

T: 07930882225

E: francesca.morosi@dmu.ac.uk

W: www.mediasavvygirls.com


Personal profile

Francesca is a lecturer, researcher and social entrepreneur. She would be interested to talk or collaborate on topics in line with her research and activism endeavours, such as

  • Marketing to children and young girls
  • Ethical issues of marketing to children
  • Gender stereotypes in marketing and media
  • Women and girl's sexualisation
  • Women/girls’ representation in the media and femininity as represented in adverts
  • Issues related to gender equality in the media
  • Media and marketing effects on children
  • Children’ social and media literacy

(see examples of topics in her educational blog, mediasavvygirls.com)

She is also trying to raise the profile of her worldwide video-project - LetmeBME.org – where she collects the views from people around the world regarding the current representation of women /girls in the media.

Research group affiliations

Francesca's main research interests lie in the areas of Marketing Ethics and Consumer Behaviour, with particular reference to media, advertising and children. Her PhD –“Constructing Ideas of Femininity: A Context-rich Exploration of Young Girls’ Advertising Experiences”– has explored how pre-adolescent girls respond and interact with representations of femininity in current advertising messages, through an in-depth, qualitative and partly phenomenological approach.

Areas of teaching

Marketing/Advertising/Consumer Behaviour/Research Methods


BSc Economics (Hons)

MA Marketing Management (Dist)

PhD Business

Honours and awards

PhD Scholarship, September 2010

Membership of professional associations and societies

Chartered Institute of Marketing

Association of Consumer

Professional licences and certificates


Conference attendance

Presenting paper at “New Directions in Media Research -NDiMR” Conference – University of Leicester – June 2015

Official photographer and blogger at British Academy Conference “Pedagogy and the Academy Today”– University of Oxford – September 2014

First prize for Poster Presentation - British Academy Conference “Is Gender still Relevant?” at University of Bradford – September 2014

Presenting methodological paper at RGS Annual Conference “Bridging the Divide: Researching Children and Young People Sexuality”, Imperial College, London) - August 2013

Poster presentation at “New Directions in Media Research” Conference - University of Leicester, June 2013

Presenting at LCBR European Marketing Conference – Munich, Germany - August 2012

Official blogger / interviewer - Children Media Conference – Sheffield, June 2011

Official blogger/ interviewer – 2nd European Conference of Qualitative Research for Policy Making - University of Belfast – May 2011 see article on http://goo.gl/6YVz6b

francesca m

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