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Dr Brian Harman

Job: Lecturer in Marketing

Faculty: Business and Law

School/department: Faculty of Business and Law

Address: Hugh Aston Building, De Montfort University

T: TBC

E: brian.harman@dmu.ac.uk

W: dmu.ac.uk/bal

 

Personal profile

I am Lecturer of Marketing in the Department of Strategic Management and Marketing. In the past, I have worked as a market researcher both in the Republic of Ireland and overseas. I received my PhD in Marketing (Consumer Behaviour) from Dublin City University and have held a number of teaching posts at different institutions; the University of Reading (UK), the University of Limerick (Republic of Ireland) and the National College of Ireland. In recent years, I have taught a wide variety of marketing related subjects; Consumer Behaviour, Advertising and Branding, Principles of Marketing, Services Marketing, B2B marketing, Strategic Marketing for Tourism, and Qualitative Research Methods.

My broad research interests lie within the fields of consumer behaviour, advertising, (critical) marketing and social psychology. My doctoral research explored how consumer mindsets unconsciously influence consumer resistance. I am particularly interested in the (non)conscious processes that influence consumer perceptions, behaviours and decision-making. I also have a keen interest in nudge theory and issues relating to consumer protection.

Research group affiliations

Irish Academy of Management

European Social Cognition Network

Research interests/expertise

Consumer behaviour, advertising, social influence, marketing, market research, branding, consumer protection.

Areas of teaching

Marketing, Consumer Behaviour

Qualifications

PhD, M.B.S. Bachelors in Business Studies

Courses taught

Consumer Behaviour

Honours and awards

PhD, March 2017, Dublin City University, Republic of Ireland

M.B.S. in Business Studies, Sept 2008, Cork Institute of Technology, Republic of Ireland

Honours Degree in Business Studies, Sept 2005, Cork Institute of Technology, Republic of Ireland

Membership of professional associations and societies

Marketing Institute of Ireland

Irish Academy of Management

European Social Cognition Network

Conference attendance

CONFERENCE PROCEEDINGS

Harman, B., Bosak. J. & Fennis, B. (2014). The Counterarguing Mindset: A pièce de

résistance. 17th Irish Academy of Management Conference, Limerick (University of Limerick), Sept 4 -5th, 2014.

Harman, B. & Murphy, M. (2010). Driven to Excess: An analysis of the causes of young male driver deaths and injuries, The 9th International Congress of the International Association of Public and Non-Profit Marketing, Bucharest, June 10 – 11, 2010.

COLLOQUIA, CONFERENCES & SPECIAL INTEREST GROUPS

Harman, B., Bosak. J. & Fennis, B. (2015). How mindsets regulate consumer resistance.

The 1st Consumer Research Special Interest Group, Academy of Management, Chester, England, April 27tt, 2015.

Harman, B., Bosak. J. & Fennis, B. (2013). How mindsets influence consumer perceptions. The 15th European Social Cognition Network (ESCON) Transfer of Knowledge Conference, Vilnius, Lithuania, August 27th – 1st of September, 2013.

Harman, B., Bosak. J. & Fennis, B. (2013). The unconscious effects of consumer mindsets. Irish Academy of Management Doctoral Colloquium, National College of Ireland, Maynooth, 23rd April 2013.

 Harman, B., Bosak. J. & Fennis, B. (2012). The carryover effects of priming in consumer behaviour domains. Irish Academy of Management Doctoral Colloquium, National College of Ireland, Maynooth, 5th Sept 2012.

Recent research outputs

Harman, B. & Murphy, M. (2008). The application of social marketing in reducing road traffic accidents among young male drivers: An investigation using physical fear threat appeals. International Journal of Business and Management, 3, (7), 129-139.

Harman, B. & Murphy, M. (2008). Reducing road traffic accidents among young male drivers: An investigation using social marketing”, Irish Business Journal. 4, (1), 68-79.

brian harman

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