Accounting and Marketing

BA Honours

Why this course?

Awarded the best possible result from the government’s QAA review, for excellent teaching and student support
A Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner
An ACCA Premier Status centre and a CIMA Quality Partner
The only English university listed as ‘excellent’ for Accounting and Finance in the Sunday Times University Guide 2004
Optional paid placement year offers experience with employers such as IBM, Intel, Audi, VW, HSBC, M&S and Siemens

Programme summary

Mode(s): Full-time
Location(s): Leicester Business School
Course Code: NN45
Duration: Three years full-time, four years with placement
From prospectus: Undergraduate Prospectus 2010

Why not come and visit DMU for an Open Day?

This course is offered by the Faculty of Business and Law

Entry requirements

Normally 240 UCAS points including at least two subjects at A Level (or equivalent)
Five GCSEs at grade C or above (or equivalent), including English and Maths

We are also keen to talk to mature students with relevant industry experience and/or training who do not meet the formal qualifications.

Accounting offers essential skills when searching for a career in many fields and can enhance career prospects when combined with subjects such as Marketing. This Joint Honours option does not, however, give exemptions from professional accounting body examinations (ACCA/CIMA) – if you wish to gain professional exemptions, you should study our Accounting and Finance BA Honours for instance.

Marketing opens up career opportunities in marketing services agencies or within marketing departments of client companies, usually commanding good salaries. Recent graduates can be found in many major UK and global companies including IBM, Warner Bros, Tesco, Dulux, Ricoh, L'Oreal, Asda- WalMart and Ogilvy & Mather. Get a competitive edge in the graduate job market by completing the optional placement year.

Programme

Develop an understanding of accounting information rather than developing technical expertise in its creation. The ability to competently discuss finance and accounting concepts is a skill highly sought after by employers in all sectors. This course is for those who wish to understand accounting within a wider business context.

Modules cover topics such as the social and environmental aspects of accounting and company performance evaluation – designed to complement studies in the subject that forms the other half of this joint degree.

Teaching/assessment

Lectures, tutorials and seminars, group work and self-directed study. Assessment will include coursework (eg presentations, essays and reports) and normally an examination or test.